So You Think You Can Influence: 5 Practices of the Successful Brand Influencer

Not long ago, spending all day online was a sure sign of a slacker, someone with no connection to the outside world. Today, there’s serious money to be made, completely and totally in cyberspace. Social media personalities are a new breed of celebrity, commanding impressive loyalty over a small niche of followers. They’re the new wave of entertainment in the modern world…and they’re also the new wave of influence marketing.


Social media influencers represent conversion power that no one imagined was possible just five years ago, and forward thinking marketing agencies have been quick to seize the potential of YouTubers like Felix Kjellberg and Michelle Phan, or Instagram’s Lauren Cohen. Want a share in their success? Here’s how you can become part of the next wave of influencers.

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    1. Start With You

The first step to becoming an influencer is understanding what top brands want from the influencers they partner with. Forbes magazine proposed this useful little metric of factors that determine blogger influence: Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers. Before you can be considered an influencer, you need two things: authority, and followers. The first brand you need to build up is your own: you need to offer something unique and high quality, and prove that you can build audience and capture their loyalty before any brand deals come knocking on you door.

    1. Help Your Influencers Enjoy Success

When partnering with an influencer, you can and should seek to help them reach their objectives. This will yield excellent results as they become more successful, reach a wider audience and ultimately grow loyalty for your brand.

    1. Consistency Breeds Connection

There’s no shortcut to building an audience on social media. Every expert and entertainment personality with a sizeable follower has one thing in common: hard work. Your authority is as good as your content. Consistent and high quality output is the only thing that will bring followers your way. Holly Hamman, co-founder of influence marketing network TapInfluence, recommend that brand marketers look for influencers who post high quality content often, and consistently. A consistent output breeds loyal followers, and lots of likes, shares, and returning visitors.

    1. Be Positive

Everyone’s had a viral vitriolic YouTube rant or takedown blog wander across his or her Facebook feed. They can be fun to make and cathartic to watch, and can rack up millions of hits when they go viral…but if you hope to make lasting partnerships and brand connections, excessive negativity will only shoot you in the foot. Positivity is the best way to build a community and keep your viewers engaged and build up blogger influence: make your online space a place where people feel welcomed and safe. A follower count in the millions won’t win you collaborations or partnerships if no one wants to work with you.

    1. Be Authentic

Authenticity is an important part of building a personal brand, but it becomes absolutely vital when you begin producing sponsored content. The most successful influencers keep the ratio of sponsored to original content small. It’s equally important to be choosy when considering potential brand deals: everyone recognizes marketing speak and tricks of the trade these days, and your audience will know if you’re recommending a product you don’t personally believe in. Taking on every brand deal that comes your way only damages your credibility, as well as the credibility of the brand: Entrepreneur lists that oversaturated, quantity-over-quality approach as one of the most damaging marketing mistakes you can make. Branding partnerships should be a symbiotic relationship that benefits all parties, so know when “no” is the right answer!

    1. Partnership and Reciprocity

Collaboration is vital to building any brand, personal or commercial, and they need to be true partnerships. Treat your online contacts as people: a friend who can help you, not a button you can push to increase your follower count. Successful networkers are giving collaborators, eager to offer advice and experience when it’s asked for. Partnership goes hand in hand with a positive outlook and authenticity. Remember, you aren’t competing for followers, and being defensive only creates a negative atmosphere that drives away both potential collaborators and potential followers. Give and take in equal measure and you can build a network of fellow online personalities and influencers as well as a loyal base of followers and fans.

Sometimes marketers confuse influencer marketing with manipulation, bribing or worse. Influence is something you deserve by being relevant for others. The support of an influencer needs to be deserved by marketers as well. Indeed, by being relevant.

J-P De Clerck

A Few Final Words

It’s easy to dismiss online personalities who wield a lot of influence on social media: All he does is play video games on a camera! All she does is post pictures on Instagram! But there’s no denying the power of blogger influence, and the hard work the most successful influencers did to get where they are today. Success in social media requires consistency, quality, a unique viewpoint and more than a little luck. If you want to be an influencer start now, and start from the beginning: remember, there are no shortcuts, but the rewards are well worth it once you’ve earned them.

Benefits of Dental Implants

Dental implants offer people who are missing one or more of their teeth the opportunity to restore full form and function to their mouths. Implant-supported crowns, bridges, and dentures are truly the next best thing to having a mouth full of strong, healthy natural teeth. Check out family braces orthodontist calgary


Also known as endosseous fixtures, dental implants are designed to replace the entire structure of missing teeth, from root to crown. The implants themselves are similar to small screws, usually made from titanium or a titanium alloy, which act as artificial tooth roots. Once they have been surgically embedded in the jaw, the implant posts fuse to the natural bone tissue through a process called osseointegration. They essentially become part of the patient’s natural anatomy, providing security and stability comparable to healthy tooth roots. Custom-crafted replacement teeth are then attached to the implants via abutments.

Vocal training

  • You just have to know how to listen and look for the various sounds your voice can make. Sopranos and tenors have a stronger voice than mezzos and basses. Each has its own uniqueness in singing and emitting sounds.

Also one major element is the technique that you have been using while practicing singing, ensure you are comfortable while singing because that makes a lot of difference on how well we can concentrate on singing, pay attention too, and you can be your own judge. Try recording your own voice while singing a song that has all the notes, and listen to your voice the way it sounds, and where it sounds the best on low pitch or high pitch, also it takes a lot of vocal energy or power to expand your lungs on a particular note, you wouldn’t want that note to repeat constantly as that will make you use all your power and feel exhausted.

Music-IC how to sing better.

Try to spot the space or tone in which your voice is sweet or sounds amazing to listen, then focus and train on that particular form of singing where you can improve, and what it takes to sound better each time you practice. Try to record the same song few times and listen to your voice that way you will notice whether, you are doing well or need professional help. With a little help and training from a trained singer you can learn faster and effective progress actually motivates you to sing better each day.

On days when you cannot make it to your music classes ,it helps if you can get a CD of the song that you have been practicing, and try to sing along a few times, this helps us to know when to stop when to sing in high pitch and when to go low. Try to pick a song which has a gentle music and focuses on the song and the words so that you can pick the right words while practicing. Don’t forget your breathing pattern plays a significant role too. Every day you must practice your breathing exercises like a routine you need to take a few minutes to sit and relax and concentrate on the way your breathe while singing, this will take more than a couple of weeks, so don’t loosen up stay focused .To help you get acquainted with the breathing techniques here is a small exercise that you can train yourself on and improve your vocal training.

Elements Needed For Music Industry Success


Succeeding in the music industry takes a lot of dedication. You have to leave everything else behind, because it’s time-consuming. The first think successful artists need is talent and practice. Music is very subjective, but we can quickly tell if something has quality or not, if it’s serious or not. The problem is that the industry of music evolves very quickly. Technology is connected to music – it affects the way music sounds, the way it’s being sold, there are musical styles that are coming back from the past, become interesting once again, although the technology is nowadays better.

Thirty years ago, you had to get your songs on the radio first. To get them there, they had to be recorded, which cost a lot back then. Today, recording a track on your computer with a professional music program is basically free. This is just one aspect of the ever-changing music industry. Another important part of the industry is the medium, which contains the music that is being sold. After vinyls, tapes, cassettes, disks and CDs, the medium for music today is the internet. The internet is where most artists promote their music, their concerts, that’s where they personally communicate with their fans they announce new material or any other band-related news and so on. So the internet provides everything for artists in the music industry. It helps them to be more independant, because they hold more power in their hands, whereas in the past, music labels had that role. The labels used to be the intermediate between the band and the listeners. The labels managed the tours, the release of new music, the pay rate for their clients. That was bad for the artists because they were often getting ripped off.

The HBO show Vinyl centres around that era, focusing on a big label and we can see, how true events inspired these injustices. Especially in the slavery times, African-Americans had a tough way getting on top in the music industry, given the era. Today, that is no longer the case as most artists are their own boss and even if they still are on a music label, the artistic freedom and negotiations are not a problem for clients. It’s clear that business and bosses were and in some ways still are very important in the music industry. You don’t imagine the Beatles having problems with their bosses or each other, even though stories have surfaced to the public eye, showing us the reality.

Building a fanbase on the internet is crucial for beginner artists. Putting out your music for free will start a good relationship with people- they won’t buy something they’ve never heard before. People can pay for their music to be promoted globally and if it’s good, it will travel on its own. That’s the good thing about internet – it’s everywhere at all times, so you don’t have to go to Japan for someone from over there to hear your music. Being relatable to your fans is important- they are the true judge of your work because they will only follow you for a long time if you keep surprising them with your material. They don’t want to hear ten different versions of the same album.

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